Roll with us.

We are Velocity, USA. Conceived by a Grand Rapids, MI native, born in Australia and now back home in the good ole U.S. and A.  No BS.  We have a rim which bears this name and a way of doing things which reflects this ethos.  No wind tunnels. No corporate marketing meetings. No gimmicks. We do metal….both musically and materialistically. The extrusion for our renowned aluminum rims is sourced out of Phoenix, AZ from the same company which develops replacement parts for the freakin’ International Space Station.  Our rims are lovingly rolled, joined, drilled, anodized and machined in a small building in Grand Rapids, MI by human beings whom take pride in what they do and what they produce.  The final product isn’t just a wheel.  It is a key component which has helped top notch athletes set records, hard-working folks get to work and adventure seekers find remote corners of this lovely planet of ours. Whatever life throws your way, just roll with it.  Roll with us.




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It’s all about community.

We asked you to #adapt in 2020, and you did. Now we’re asking you to join us and #forge ahead. 2021 is about doing what you do best, making the most of what you have, and getting better every day.

While a lot of races out there are run by for-profit companies, that’s not the case for Marji Gesick, Polar Roll and The Crusher. All of our events are productions of the 906 Adventure Team, a 501(c)3 whose mission is to empower people to become the best version of themselves through outdoor adventure. We don’t have a large staff of people (two, to be exact) or significant overhead, and that enables us to donate a significant portion of race revenues in two ways:

Since 2015, we’ve given back more than $141,000 to the trail-builders of RAMBA, NTN, Sisu Dirt Crews, WinMan and the DCNT. We also support youth adventure programs in three communities and have plans for that number to grow in the near future.

In 2021 we’re building a learning management system to train 150+ volunteer Adventure Leaders, and have our eyes on the future: planning to grow from 500 youth served to thousands. Together with your continued support and a network of dedicated partners, we will connect kids with each other, their communities, and give them a healthy alternative to time spent on devices.