Roll with us.

We are Velocity, USA. Conceived by a Grand Rapids, MI native, born in Australia and now back home in the good ole U.S. and A.  No BS.  We have a rim which bears this name and a way of doing things which reflects this ethos.  No wind tunnels. No corporate marketing meetings. No gimmicks. We do metal….both musically and materialistically. The extrusion for our renowned aluminum rims is sourced out of Phoenix, AZ from the same company which develops replacement parts for the freakin’ International Space Station.  Our rims are lovingly rolled, joined, drilled, anodized and machined in a small building in Grand Rapids, MI by human beings whom take pride in what they do and what they produce.  The final product isn’t just a wheel.  It is a key component which has helped top notch athletes set records, hard-working folks get to work and adventure seekers find remote corners of this lovely planet of ours. Whatever life throws your way, just roll with it.  Roll with us.




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It’s all about community.

906 Adventure Team is a 501c3 Non-Profit based in Marquette, Michigan. Since 2014 we have been creating outdoor adventure experiences for youth through Adventure Bike Club and events like Polar Roll, The Crusher, and Marji Gesick. Our take on life is pretty simple – it’s an adventure. In life (and adventure) stuff doesn’t always go to plan. Things go wrong. Bad things happen to good people and you don’t overcome it by complaining or pointing fingers. The truth is adversity brings out the best of us – by taking us down unknown paths to find it. 


906 Adventure Team uses revenue from the events to support trail organizations and create more youth Adventure Teams. 


The Marji Gesick will donate $27,000 to local trails this year, bringing total trail donations since 2015 to $216,000. 


In 2022, with the help of corporate partners, we invested $40,000 in youth programs for three new Adventure Team communities. Resilience, confidence, community, and a sense of belonging have never been more important than it is for kids today. Adventure Teams help them “find their people”, the way you feel like you’ve found yours at Marji. 


We want you to know when you support 906 Adventure Team and the events you’re making life better here in Marquette County and in communities across the Midwest.